Jabra

The world’s leading professional audio brand for work and life has been selling a hugely popular speakerphone for the past 10 years, and wanted to make a big deal of the launch of its brand new version: Speak 2.

So we worked on two upgrade campaigns, both written in the brand’s newly playful tone of voice that had just been refreshed.

The puck

Banner ads and emails, exclusively for the North American market, who refer to the existing Speak speakerphone as “The puck”.

Criminally good

More banner ads and emails built around the insight that half of existing Speak speakerphones are so good, they tend to get stolen.